Business Development

“IF YOU DON’T DRIVE YOUR BUSINESS, YOU WILL BE DRIVEN OUT OF BUSINESS” - B.C.Forbes

Cheryl Phoenix is a boutique agency dedicated to helping small medium & multinational companies find new business. We do what you don’t have time to do – find, contact and nurture new prospects and turn them in to profitable sales opportunities that you can win business from.

Business development has always been tough and it seems to be getting tougher. Buyers are less willing to be sold to and are harder to reach through the old tried and tested methods. We’re an experienced business development specialist however are fully in touch with, and developing new & sophisticated approaches which uses the latest technology and techniques which guarantee the best chance of success. We don’t define that success as appointments or any other metric except live revenue opportunities. We’ve helped hundreds of businesses supercharge their new business development – we can help you too.

Our Niche

Emerging Markets (Africa)

As the second largest continent, Africa is home to 54 countries and over 1.4 billion people. With Africa being the most central continent in the world, it is the perfect place for reaching the international marketplace. Incidentally, it’s also the most profitable region in the world, making it a top option for your next business venture or expanding your current business product market & growth.

If your business is already based in Africa or you are considering opening an office on the continent you would be pleased to know that, Africa has a young and growing workforce, perfect for businesses wanting to invest or expand their product or service in the region wether this is B2B or B2C we have you covered. Africa is the fastest growing continent, and by the turn of the century will be the only region with a vast population growth. With almost 60% of the population made up of people under 25, it is also the youngest continent. This makes Africa a prime location for business expansion, virgin markets and product placement.

The pace of adoption is faster in Africa than any other region in the world. Disposable income is also on the rise in Africa. This coupled with the middle class making up a third of Africa’s population, it presents good opportunities for businesses to take part in. Case in point, Africa’s Internet Economy is growing and has the potential to reach 5.2% of the continent’s GDP, making up a $180 billion USD stake in Africa’s economy.

Emerging markets like Africa is one of our key client bases, were we are able to bring strategic development deals to a space that outside industries may have overlooked. Our clients include a wide range of consultancies, agencies, technology and service companies,
all of which are looking for high-value or long-term revenue business.

Why your company or organisation needs a BD consultant.

Business Development Manager are know as the “hunters”, they drive the company’s growth. These professionals will identify new markets, new products or service offerings and new ways of reaching existing markets which in turn will build company growth.

As BDMs hunt to form new partnerships by networking, cold calling and market research. It’s our responsibility to improvise and be flexible with prospective clients.

During the sales process, our BDMs develop a business strategy to offer you their products or services. Because of this, our BDMs will be researching branding and marketing as we develop
sales campaigns.

Our Business Development Managers have:
• Perseverance
• An ability to be proactive
• An ability to ask important questions and listen intently
• Great people skills
• An ability to set goals and develops a game plan
• An understanding of people’s buying patterns and trends

Other aspects of our service include negotiating with clients, hitting KPI and sales targets, updating your supervisor throughout the process, and travelling where necessary to meet with
clients.

Account Manager

Our Account Managers, or “farmers”, take over from the BDM after the initial sales or sign-up from the BDM. Our Account Managers, maintain and develop existing client relationships. It’s our responsibility to look after your commercial communications with clients and upsell or cross-sell between these clients. Older clients will have a history with your company so there’s a particular way of dealing with accounts.

From beginning to post-sale, we manage your project management, negotiation, and strategic planning. In the age of technology and the global market place getting smaller, oftentimes being in the field is not necessary we are still able to influence sales leads and create company directories.

At Cheryl Phoenix Business Consultantcy Our Account Managers are:

• Strong communicators
• Customer-orientated
• Patient
• A good judge of business (e.g. industry shifts and trends)
• Able to foresee what the customer wants before they want it
• Other aspects of our service are answering client queries and finding new business opportunities among existing customers.

Why you need a Business Development Manager or an Account Manager?

To Summerise, our Business Development Managers will establish new business relationships and the Account Manager nurtures them, so wether you are seeking new business and revenue, or if you have clients that you would like to identify and strengthen relationships we have you covered.

Our approach

Highly targeted rather than scatter-scatter. We specifically target the right people at the right time with the right message. This allows us to introduce our clients to senior decision-makers that other telemarketing and lead generation companies simply can’t reach.

SOME OF OUR CLIENTS

If you deliver a great experience, your customer’s will tell people word of mouth is very powerful

Do you need business development services?

 Just click on Contact Us for a FREE, no obligation quote.