Biography
Multi Award Winning Business Woman, Mother, Philanthropist And Speaker
“Whether you think you can, or you think you can’t – you’re right,” - Henry Ford
Cheryl Phoenix is an award-winning, serial entrepreneur, who has over two decades of experience in business sales business development, senior account management, marketing, and event management. Cheryl owns several businesses and brands including The Black Child Agenda and The African Child Agenda. Over the years, Cheryl has overcome many adversities, including losing her business and life partner, back in early 2007. Having to rebuild her life and businesses; Against all odds, Cheryl has become one of the most influential people in her field.
Cheryl’s history started her journey within Corporate UK in the Docklands, for one of the largest UK-based American companies. She soon out-grew her time there by exceeding all account management expectations. She then moved over to the Daily Mail Group (DMG Media) to become a senior event manager. Cheryl worked on some of the world’s largest international exhibitions and conferences in the UK, USA & UAE. Cheryl was soon headhunted by some of the largest corporate companies to help build their brands, and accounts and increase sales revenue.
Cheryl delivers in-house training to the teams which in turn increases & developed key Business to Business sales strategies within these Ft500 companies.
Cheryl also contracted for corporate companies in the USA, Singapore, Dubai, Qatar & Tehran. Despite the language barriers, these companies were able to utilise the strategies and team training to build their company revenue.
Cheryl has turned failing companies into multi-million-pound enterprises. Her Business development strategy allows companies to raise their game through a series of cross-selling and up-selling techniques.
One of her passions is the economic development of marginalized Communities in the UK. The Publication UK Black Links Business Directory was the first publication targeted at the UK African & Caribbean Community. Over 150,000 copies of the publication were distributed annually throughout key areas in the UK, to businesses, libraries, Government bodies Corporate
companies, & customers. With this Cheryl was invited to sit on the board of the Senior Government London Development Agency £10 million BAME grant awarding body, she was also part of the panel which awarded funds to BAME Businesses within the M25 area.
Cheryl has also worked with & is regularly featured on:
- Channel 4 Television
- BBC Radio London, West Midlands, East Midlands Leeds & Manchester
- BBC Television
- Russia Today TV (RTTV)
- The Virgin Group Senior Corporate Event Strategist
Virgin Nigeria Airlines - Met Police Recruitment campaigns and race relations committee
- Ministry Of Defense (MOD)
- London Development Agency -£50million pound funding for BME Businesses
- Sat on the board of the Fair Share funding agency
- Ran as a Political Counselor in her local area
Cheryl has been delivering workshops on economic empowerment through her unique business strategies and consultation. She also hosts conferences and exhibitions, that have been able to bring corporate bodies, international clients and UK businesses together.
Some of her events include:
- The UK Black Links Business Expo
- How to Up-Scale to the next level
- The Growth Mindset
- Best of Nigeria Expo (UK & Nigeria)
- Land & Property Expo Qatar & Dubai
- The Young-trepreneurs Business Conference & Expo
- The Black Child Agenda Conference and Exhibition
- African & Caribbean Relocation and Investment Summit
All the events are designed in a way that allows visitors to take away practical skills that can be administered immediately within any company, start up or organisation. The business market is an ever changing arena, however there is one thing which is a constant, and that is getting your product service or brand in from of your target audience.
Public Speaker
Each time Cheryl takes the stage it’s with the intent to engage, inspire, and motivate each member of the audience to achieve great things. The connection she forges with the audience inspires testimonials like “impressive”, “funny” “memorable” & “highly inspirational”.
Yes, sometimes she wears, Leggings, Knee-high boots, and trendy tops, however, this is all part of Cheryl’s magic, the charm who said you had to always be dressed in black to be a professional. Her experience & knowledge goes to show that it is not what is on the outside that matters but having a positive mindset. She is an amazing and inspirational speaker, who truly engages with, and energizes her audiences with her quick wit and one-liners. She makes things happen and gets teams working together re-igniting that strategy for success. Whether it’s talking to a room of business start-ups or multinationals, Cheryl’s words and actions will resonate with everyone.
As though this was not enough, Cheryl has embarked on another project in Ghana West Africa, The African Child Agenda (NGO) was set up to address the needs of children internationally & in Ghana with access to a bespoke education never seen before. With the emergence of new technology a focus for most multinationals, there is a place in the competitive market for fresh ideas and talent.
The Phoenix Centre of Excellence specializing in-
- Science
- Technology
- Engineering
- AI
- Metaverse
- Robotics
- Algorithms
- Art’s
- Coding
- Film & Editing
- Maths
- Languages,
Will educate the next generation of innovative creative thinkers and linguists. With international and Ghanaian students benefiting from the latest in teaching and technology, we will break down barriers and offer access to opportunity that has never been seen or done before.
“It’s not if we can change the narrative” but, are we willing to invest in changing the world through our own eyes and culture?
